GDPR applies to any company worldwide that handles the personal information of any EU resident. This, in turn, impacts how businesses can find new clients and use their personal information. The General Data Protection Regulation (GDPR) is a data privacy regulation intended to give EU citizens control over how and when their personal data is collected and shared. What Are Social Media Networks Doing Differently for GDPR?.What Social Media Marketers Can Do to Stay Compliant.GDPR and Social Media: The Impact on Social Media Marketing.In this article, we’re going to cover all things GDPR and social media, but first. Be sure to consult an attorney for further legal advice! This is just a general resource on GDPR and social media. Please understand, though, that this article isn’t a substitute for legal advice nor should it be represented as such. If you’re not as familiar with GDPR and social media and want to get up to speed, this is the article for you. We’ve put together this article to help you better understand how GDPR and social media work together and what consumer data protection and privacy mean for social media marketers. But with businesses around the world using social media more and more, you may not be in compliance even if you think you are. The GDPR was put in place to protect the privacy of consumers, which is a great thing.
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Do you collect identifying information about your followers? If you have tracking pixels or opt-ins on your site or social media, the answer is “yes.” So, how many of them are EU citizens? If the answer is “one or more,” you need to make sure that you’re complying with GDPR laws-and you have to be able to prove it.Įven though GDPR has been in effect for a couple of years now, many businesses are still not in full compliance, a serious risk to your business since non-compliance with GDPR can cost you up to €20 million in fines or 4% of your company’s global annual turnover of the previous financial year-whichever is higher.Ĭan you afford that? And, even if you can, why would you want to pay it?
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